The CBD industry is booming. And with entrepreneurs of all stripes trying to snag a piece of the pie, it can be hard to know whether any given product is worthwhile, or even safe… especially if you’re ordering through an e-commerce website.

So how do you know if the ad you just got served is for snake oil or a truly quality CBD remedy? Thankfully, all it takes is a little due diligence on your part. Here are four simple tips for safely buying CBD online.

1. Make sure the website is legit.

A company’s website is essentially a digital storefront… and you wouldn’t walk into a wellness shop with dirty windows, would you? If the site looks shady – that is, poorly designed, riddled with spelling errors, or making outrageous claims like “CBD can cure cancer” – it’s not a great sign that the company handles their products with much care either.

Of course, some worthwhile CBD start-ups don’t have the funds for a super slick online presence, so you can’t always judge based on digital appearance alone. Security, however, is another story. Make sure to click the little padlock icon in your browser, which will usually tell you whether a website has been deemed secure. Additionally, safe web addresses always begin with the letters, “https.” That “s” stands for “secure,” so if it isn’t there, this isn’t a site you should trust with your credit card number.

https://wanawellness.com in the Internet search bar
product reviews for wana wellness gummies

2. Read the reviews.

Ok, let’s say that this company’s website has passed the smell test, and you’re pretty sure you’re not about to get your identity stolen. You still want to make sure the product they’re pedaling is worth your hard-earned money. The simplest metric for this is the same as it is with any other online purchase: read the reviews. 

Most legit companies, those who have lots of positive customer reviews, will proudly place them front and center on their website. That said, good reviews can be cherry-picked or even faked. To really test the waters, try googling the name of the company or product along with the word “review.” Ideally, you’ll find write-ups and testimonials from third party sources, like this one or this one for Wana Wellness hemp products. The more different people who can vouch for a product’s quality, the less likely you are to be disappointed. 

3. Consider the ingredients.

To be fair, it can take time to generate positive buzz. So what if the product you’re researching is just new on the scene and hasn’t had time to make a splash? You can still get a sense of how well it’s made by looking closely at its ingredients. 

We’ve written pretty extensively about what makes for quality CBD (and how to make sure you’re getting the most out of your purchase). But the two most important things to look for are: (1) vegan, gluten-free, low-sugar recipes, and (2) broad-spectrum hemp oil. 

That first rule is simple. If you’re using CBD as a wellness tool, why would you want a gummie or tincture loaded with high-fructose corn syrup, or chewy animal-derived gelatin? Wana Wellness gummies are made with fruit-based pectin, and only two grams of organic sugar per serving … and we think all CBD companies should be held to the same standard. 

Additionally, you want a product infused with broad-spectrum hemp oil because it includes not only naturally occurring CBD, but other wellness-promoting plant compounds found in the hemp plant. Unlike CBD isolate, the compounds in broad-spectrum oil work together within your body to bring you all the natural benefits hemp has to offer. But broad-spectrum hemp oil should not be confused with “full-spectrum” oil, which can legally contain up to .3% THC and therefore runs a small chance of making you feel high. 

One final thing you might consider is whether the product contains any other natural ingredients, such as herbal supplements or melatonin, which can help you achieve specific results like rest or relaxation or better sleep. There are lots of possibilities, so don’t be afraid to really dig into that ingredient label! 

Wana Wellness Gummies with GTP code circled in red square

4. Look for lab testing.

The last and most reliable indicator of quality is what the scientists have to say! While we are still in the very early days of CBD research, reputable companies will send their products out for third-party lab testing to guarantee potency, purity, and consistency… and will publish the results for you to see. Wana Wellness, for example, provides an individual batch number on each package, which you can then plug into the website to view the test results yourself. For true peace of mind, look for a similar option with every CBD product you buy. 

All in all, online purchasing is a fast, convenient way to get your hands on CBD products that might not otherwise be available to you. And as long as you follow the four tips above, there’s no reason you can’t fill up that virtual shopping cart with confidence!